David Chong

I am passionate in marketing, books, fitness, coffee, travel and in life! This blog is meant to provide actionable insights for anyone who is interested in marketing. Let’s connect and share our experiences, learn from each other, and grow together in this ever-evolving field.

Looking forward to building a community of like-minded individuals! Thanks for stopping by.

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About Me

  • TikTok Refugees:A New Digital Migration

    小红书 Xiaohongshu (Little Red Book) in the West. App Hits #1 in US App Stores as TikTok Creators Seek New Platforms. Will This Chinese Social Commerce Giant Successfully Capture the Western Market? The Genesis of Xiaohongshu’s Western Expansion In early 2024, amid TikTok’s uncertain future in the US, Xiaohongshu (Little Red Book) unexpectedly rose to…

  • Unpacking Żabka’s Marketing Strategy: How Innovation Fuels Growth in Poland

    9,000 stores and 3 million customers daily! How did Żabka become Poland’s convenience store giant in just over two decades? With a unique franchise model and a relentless focus on innovation, Żabka is redefining convenience shopping and setting new benchmarks in retail. Join me as we explore the secrets behind this remarkable success and what…

  • Temu: Dissecting the High-Growth Marketing Acquisition Channels

    Temu’s meteoric rise in the e-commerce world is a masterclass in innovative marketing strategy. Launched by PDD Holdings in 2022, Temu has skyrocketed to 167 million active users and is projected to reach $37 billion in sales by 2024. Their success is built on a multi-faceted approach: viral social media campaigns, a highly incentivized referral…

  • Prime Hydration: Influencer Marketing and $1.2 Billion Sales

    Prime Hydration, a beverage company founded by YouTube stars Logan Paul and KSI, hit $1.2 billion in annual sales within its first year. Leveraging their massive online followings and strategic endorsements from celebrities like Kevin Durant and Erling Haaland, Prime created immense hype. The brand’s success is largely attributed to its strong social media presence…

  • Unlocking the Power of Live Commerce: Insights from Asia for Western Brands

    Live commerce is redefining how consumers shop online, especially in Asia, where it has grown into a $700 billion market, accounting for nearly 20% of total online retail sales in China. In stark contrast, live commerce in the Western world remains in its infancy, with much potential yet to be tapped. This article explores the…