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NikeSkims Launch: Nike & Skims’ $7.2B Bid to Beat Lululemon
What is NikeSkims ? In February 2025, the fashion and sports apparel world was caught off guard when Nike and Skims announced their groundbreaking partnership. Two seemingly different brands aka athletic wear giant Nike and Kim Kardashian’s body-inclusive shapewear company Skims joined forces to create NikeSkims, a new brand focused exclusively on women’s activewear, footwear,… →
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TikTok Refugees:A New Digital Migration
小红书 Xiaohongshu (Little Red Book) in the West. App Hits #1 in US App Stores as TikTok Creators Seek New Platforms. Will This Chinese Social Commerce Giant Successfully Capture the Western Market? The Genesis of Xiaohongshu’s Western Expansion In early 2024, amid TikTok’s uncertain future in the US, Xiaohongshu (Little Red Book) unexpectedly rose to… →
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Unpacking Żabka’s Marketing Strategy: How Innovation Fuels Growth in Poland
9,000 stores and 3 million customers daily! How did Żabka become Poland’s convenience store giant in just over two decades? With a unique franchise model and a relentless focus on innovation, Żabka is redefining convenience shopping and setting new benchmarks in retail. Join me as we explore the secrets behind this remarkable success and what… →
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Temu: Dissecting the High-Growth Marketing Acquisition Channels
Temu’s meteoric rise in the e-commerce world is a masterclass in innovative marketing strategy. Launched by PDD Holdings in 2022, Temu has skyrocketed to 167 million active users and is projected to reach $37 billion in sales by 2024. Their success is built on a multi-faceted approach: viral social media campaigns, a highly incentivized referral… →
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Unlocking the Power of Live Commerce: Insights from Asia for Western Brands
Live commerce is redefining how consumers shop online, especially in Asia, where it has grown into a $700 billion market, accounting for nearly 20% of total online retail sales in China. In stark contrast, live commerce in the Western world remains in its infancy, with much potential yet to be tapped. This article explores the… →