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NikeSkims Launch: Nike & Skims’ $7.2B Bid to Beat Lululemon
What is NikeSkims ? In February 2025, the fashion and sports apparel world was caught off guard when Nike and Skims announced their groundbreaking partnership. Two seemingly different brands aka athletic wear giant Nike and Kim Kardashian’s body-inclusive shapewear company Skims joined forces to create NikeSkims, a new brand focused exclusively on women’s activewear, footwear,… →
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TikTok Refugees:A New Digital Migration
小红书 Xiaohongshu (Little Red Book) in the West. App Hits #1 in US App Stores as TikTok Creators Seek New Platforms. Will This Chinese Social Commerce Giant Successfully Capture the Western Market? The Genesis of Xiaohongshu’s Western Expansion In early 2024, amid TikTok’s uncertain future in the US, Xiaohongshu (Little Red Book) unexpectedly rose to… →