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Prime Hydration: Influencer Marketing and $1.2 Billion Sales
Prime Hydration, a beverage company founded by YouTube stars Logan Paul and KSI, hit $1.2 billion in annual sales within its first year. Leveraging their massive online followings and strategic endorsements from celebrities like Kevin Durant and Erling Haaland, Prime created immense hype. The brand’s success is largely attributed to its strong social media presence… →