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Temu: Dissecting the High-Growth Marketing Acquisition Channels
Temu’s meteoric rise in the e-commerce world is a masterclass in innovative marketing strategy. Launched by PDD Holdings in 2022, Temu has skyrocketed to 167 million active users and is projected to reach $37 billion in sales by 2024. Their success is built on a multi-faceted approach: viral social media campaigns, a highly incentivized referral… →